ESPN used to be the new sports coverage -- round the clock information on the most popular sports and teams. The new new sports coverage, though, is ESPN.com. Multimedia presentations, up to the minute scores, complex analysis. And it's not just ESPN. If the local news media (TV, radio, newspaper, etc.) covers anything about your school, they cover football season.
Heck, your school probably has people covering sporting events -- the Athletic Department may have its own photographers and writers, as well as Alumni Relations. How can an itty bitty campus paper compete?
You can't cop out and you can't limit coverage to just one or two sports -- Title IX issues can crop up pretty fast that way. You're going to have to use your imagination.
Start with the fact that, as a fellow student, you may have easier access to an athlete. You can handle any kind of 'off the field' story in a way that other media has no hope of doing. As students, they're even eligible to write for your student paper. You'll never see the star volleyball player reading off the morning news on the local affiliate, but why can't she write a column about the team's current rankings?
Thursday, August 16, 2007
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