Link: A New Branded Journalism

Chicago Reader:

John Lavine, the founding director of Medill’s profit-making Media Management Center, was named dean of Medill in late 2005 with instructions to turn the school upside down. The IMC curriculum had already been overhauled, and Lavine has left it pretty much alone. But the journalism side is being rewritten in a way that’s made a lot of the faculty feel disdained, as if Lavine thinks their heads are in the past and his is in the future.